We are a startup with members coming from the adult toys industry. We want to target the premium section of the adult market so we need a brand to reflect sophistication and refinement. We definitely aren't elitists, but want to cater more to an audience that is ignored.
We LOVE giving feedback!
Our target audience consists of mid- to high-end consumers that have an interest in various fetishes. We are targeting the same consumers that shop at places like edenfantasys.com. Our consumers are typically college-educated professionals.
We aren't focused on the hardcore or deviant culture. :)
The logo needs to focus more on the word Fringe. It should be able to stand on its own and be decent if printed black and white.
For our different properties, we will be adding other words to it. For example, Fringe Shop. The Shop should be able to exist with the Fringe logo.
As for color, red or green should be avoided. Black, purple or non-standard blues or yellows would be interesting to see. The other colors are cool to experiment with.
As for font, sans-serif fonts are preferred, but open to creative approaches. Overall, we don't want the logo to be heavy.
We want to break away from the current adult industry logo styles and go for a style closer to other luxury markets like watches, liquor, or fashion.
Our main point to stress is that we want to approach the market with a brand that shows sophistication and refinement despite the market that we are in.