SMARTAG offers a very unique b2b cloud services for news agencies and TV channels for interactive video production and distribution. SMARTAG wants to develop a new pattern of video consumption worldwide.
Interactive video is a new format for video content: technology connects moving elements in a video with descriptive and related information such as text, graphics or any other video content that can be accessed by touching a smart tag on the screen.
The hyperlink video technology is several years old, but we have managed to solve the two main problems that hampered the use of interactive videos on a regular basis, as opposed to a project basis. First, there is a one-click merging of videos and other content, which speeds up and facilitates tagging of objects within a video. Second, the platform is flexible and makes it possible to show any text, graphic or video content, if a user decides to use the smart tag.
Our values are: quality, interactivity, engagement, high usability and perfectly structured information.
Our target clients - TV/Internet industry, news agencies, media production companies.
End users of the technology - Men/women 16-50. Access interactive videos through desktops, laptops, mobile devices.
For the end users: This technology allows them to enjoy an interactive storytelling, which is not traditionally linear. At the same time it gives them possibility to manage the information flow, to decide what is more interesting for them and easily explore it in more details.
For our clients: It gives more creativity in storytelling, quick mean of creating and editing video materials, structural storage of linked data through creating projects based on tagged video content. We also provide better insight of their audience’s behavior as we can track the way people interact with the video, what they prefer. Thus we can help the clients to correct their materials in order to suit better the tastes of their audience and increase loyalty.
You can download video demo of our product using the following link:
We would prefer if you don't use the design of the tag you see in the video – example, because it can be changed according to the demand of our clients.
Live example: http://smartag.tv/external/3?view=extended