New logo for San Francisco-based Tech Startup

Quotify

Quotify Technology Inc. is a San Francisco-based online advertising technology startup.

We are seeking to replace our current logo which is a logo combined with a magnifying glass icon - visible at http://www.quotify.com.

You can see a working draft of the structure of our proposed new site (which we would like to include the new logo upon is at http://www2.quotify.com)

Our technology matches small businesses with potential customers. Our technology platform enables businesses to target customer audiences using a pay-for-performance pricing model.

As a high tech company working in the fast paced online advertising space we think that our logo and color palette could be updated to a more contemporary look

More information is available at http://www.quotify.com

We have a range of large and small clients which are businesses (not consumers) which fall into three categories, large enterprises (eg. AT&T), Publishers and Publisher Networks, and Advertisers & Service Providers (eg. plumbers, electricians, carpenters...)

Both our small clients, such as local plumbers and senior executives at large businesses (like online advertising executives) need to be able to see our logo and take our technology seriously and recognize the value that we deliver.

We will be using the logo on our website, sales collateral, biz cards etc,..

We are seeking to replace our current logo which is a logo combined with a magnifying glass icon - visible at http://www.quotify.com

We are looking for a typeface logo and an icon to accompany it.

No specific color or size specifications.

We would like to avoid, animals, dollar signs, cartoons, shadows or gradients to be used in the designs.

The logo should contain only the word 'Quotify' in a typeface that is simple and versatile and should represent that we are a cutting edge online advertising technology company.

We would like to avoid combining the typeface and the icon as it is now. The new icon could be a magnifying glass - but it must be separate from the typeface quotify.

We would like to see a new color used for the logo (ie. we are keen to move away from the orange that we currently have) - ie. the new logo will appear on a site with a new color scheme.

Some examples of logos and icons that we like from the online and advertising sector are mint.com, doubleclick.com, RapLeaf.com, rubiconproject.com, http://www.datranmedia.com/aperture/, http://www.experian.com/

I have uploaded an image that includes a bunch of logos of players in the online advertising space that we operate in. You may find some inspiration here.