Saleskick (Note: Incorporate tagline into the logo: Sell more. Sell faster.)
The name of our company is Saleskick: http://www.mysaleskick.com
We're in the business of helping our customers sell more of the products and services they have available to sell today -- faster. Our specialty is B2B complex sales in the professional services and hi-tech sectors.
We provide sales process development, market analysis, sales and revenue management, opportunity assessment, lead generation, and sales training, as well as associated copywriting services.
Our company is comprised of executive level consultants -- former corporate executives. Our culture is one of service -- we aim to deliver an engagement experience built on customer intimacy, we provide confidential advice and guidance to our customers to help them grow sales volume and increase profitability. We often know as much, sometimes more, about our customer's business than they do relative to their market and competitive position.
Our solutions often include a mix of direct response marketing and web 2.0 social media services.
The personality we want to convey with our logo is progressive, mature, professional, and confident. We don't want to look like a group of "kids" nor do we want to appear "old school", we're neither.
The name Saleskick is a combination of sales and sidekick -- it speaks to us being a partner in sales growth.
Our primary target audience is a sales or marketing executive, often CEO, of a professional service or hi-tech company, ranging from $50M -- $100M in annual revenue. Our primary geographic target is North America.
Our target audience is looking for confidence -- belief in our ability to deliver a desired result. Thy're not unwilling to spend money on our services, given belief in an expected return.
Out target audience is professional, mobile, and well educated. They are entrepreneurial -- often a founder of the company. They are typically technology versed.
We need a logo to represent our company and establish a positive impression of our professional. It needs to speak to confidence and stability, without making us appear stodgy or "old school."
Our tagline: Sell more. Sell faster.
1. Incorporate our tagline in the design: Sell more. Sell faster.
2. Please do not use any stock images or clip art in the logo.
3. Type treatment is OK.
4. Use color in your design that integrates well with our website -- http://www.mysaleskick.com.
5. No cartoons :)
6. Nothing that makes us look like a stereotypical bank or law firm :)
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)