Lemonade is a brand new retail store slated to open within the next few months in Contra Costa County, California. It will be a certified green business. Lemonade is a children’s consignment store which will sell children’s clothing size 0-12, gear (such as baby slings, jogging strollers and highchairs), toys and gifts. About 80% of our merchandise will be consignment (previously owned), and 20% will be brand new but earth-friendly meaning it will be locally made or manufactured, organic, made with recycled materials, or in some way eco-friendly. The idea behind the name Lemonade is to “turn your clothing lemons into something really sweet” meaning consign the clothing you no longer want/need with us and buy something great which is new-to-you.
Eco and trend conscious suburban mothers with young children. Customers will generally be mothers age 30-45 with children age 0-12.
Logo must include the word “lemonade”. I see the word lemonade as possibly being in all lower case.
I want the logo to have a warm, friendly, fun, playful, organic feel to it. I do not want a corporate style logo. Colors and shapes should be on the soft side and I visualize yellow and green as the main colors but I’m open to other options. The logo could include a lemon/lemon slice, lemon tree, Mt. Diablo, child figures, circle/recycle design, rainbow, owl, or other items. I want something clean and simple, not too complicated.
I like the designs on the Aeolidia design website. I especially like the illustrations by Leslie Saito and Leslie Dallion and would like to have this sort of feel to my logo.
I’m looking for something completely original, no stock art or clip art.
I will need the winning designer to provide me with a vector file format. I will be using the logo for both printing and on the web so I will need files that work for both.
There is a chance of future design projects as my business grows and evolves.