Logo required for Jewellery Store in Melbourne

Royal Tivoli Jewellers

Royal Tivoli Jewellers is a high end, boutique jewellery store situated in Royal Arcade in Melbourne, Australia. Royal Tivoli Jewellers services a wide range of clients. It prides itself on offering the highest quality diamond products, but is a very welcoming store that does not intimidate younger, less wealthy clientele from entering its doors.

The owner has been in the jewellery trade for many decades and has a good reputation for selling the highest quality diamonds. The staff members also have over 100 years combined expertise in the trade. Royal Tivoli Jewellers focuses on readymade rings and other jewellery, but also offers a custom design service as well as repairs and remodelling.

There is a balance to be found with this logo. Royal Tivoli Jewellers has some very exclusive, and high priced products. The logo should target this high end client, but must not intimidate and exclude younger, less wealthy customers.

OUR COMPETITORS:
http://www.paulbram.com.au/
http://www.charlesrose.com.au/
Please keep designs thematically different than these competitors. Compared to our competitors, Royal Tivoli Jewellers presents a warm, approachable personalised service. Whether it’s your first ever jewellery purchase, or you’re purchasing an exclusive, large diamond ring, our clients feel comfortable and confident buying from us. Our competitors don’t have that ‘approachable feel’ making it seem like you’re only welcome if you’ve got a whole lot of expendable cash.

TYPE:
The logo should be a ‘Text’ type or ‘Text with Emblem or Icon’ type of logo. If using text with an emblem, please use a subtle emblem like this one: http://victoriabuckley.com/. We do not want an illustration style logo.
Do not use obvious and ‘tired’ jewellery clichés to form any part of the logo such as diamonds and rings. Also, please do not use clip art.
Please pay attention to the spelling of the word ‘Jewellers’. Do not spell it the North American way.

COLOUR:
Brown is great – see here: http://www.buratogioielli.com/. But please don’t commit only to this brown. It is not our prerequisite. Other browns may work too, so we would love to see them!

The logo needs to work with the following variations:
- Main identity: Brown base with cream, white or gold text
- White or cream base with brown text
- White base with flat black text
- Black base with flat white text

APPLICATION
This logo will be used on:
- Shop Front
- Business cards, letterheads and other paper stationary
- Web
- Packaging such as retail bags, jewellery boxes etc

REQUIREMENTS
- Infinitely scalable .EPS files and PDFs
- All 4 variations above need to be provided