A logo design thatis easy to reproduce accurately 100% of the time, that translateseasily and authentically unto all mediums, that provides futureflexibility for a dynamic and changing organization and is visuallyunambiguous and distinguishable.
Q:How do you want your target audience to respond to the final productof this project?
A:Impressed, excited to work with the experts in social media
Q:What does the target audience currently think and feel about thecompany?
Q:What do we want them to think and feel?
A:They should think and feel they are working with a leading globalbrand that creates excitement and fun in the socialapplication/advertising industry.
Q:How will this project help to achieve this goal?
A: Byassessing the established branding standards of leading companies andpositioning RockYou's visual branding effort to reflect thosestandards.
Q:What adjectives can be used to describe the way the company should beperceived?
Fun –We're playful and silly, but underneath we're a reliable andtrustworthy.
Innovative- Every step of the way we've been there on the social forefront..
Engaging- Our application experiences maintain loyalty and customers comeback to us for the same quality of experiences.
Entertaining- Fun + Engaging = Entertaining :)
Connected– Its not just about playing games, its about connecting with yourfriends and family.