We are a real estate developer looking to provide our customers with good quality, affordable living space.
The Logo to be designed is for a building project, that is made up of 30 apartments for rent or sale and a few commercial estates on the ground floor.
Our aim is to build multifunctional rooms and a flexible loft structure, that allows for connections between units, accomodating changing needs (work at home,..) and family structures (Single, Family, 1 child,..).
The Name of the Project is "Stadthaus Aspern" (meaning "townhouse Aspern", Aspern is a name of a district) - The Logo should consist of the project name and a signet/pictogramm.
We are targeting two primary european audiences:
+) Young families (parents age 30-40), that are looking to buy their own apartment.
+) Singles, age 25 to 45.
Potential shop owners for the few commercial lots are NOT within our primary target group.
The best adjectives to describe what the logo should look like would be: urban, cool, modern, comfortable.
What it should not look like: cartoony, childlike or cheap
For the pictogramm: Show a modern townhouse (30 apartments!) in an urban surrounding in your preferred degree of abstraction (we have not included any 3d renderings on purpose), try to depict the "flexible structure" of our units or just surprise us!
The Colors should not be conservative like dark blue or wine-red, but rather fresh like pink, turquoise or similar. Gradients are ok.
The same is true for the type of font to be used - please sans-serif.
The logo will be used on- and offline – please ensure proper readability on the web (font size,..)
Please Deliver final as vector files (eps).
Any questions? Just ask.
Looking forward to discussing your entries with you!