We launched a web app in January called Freedom$oft. It helps real estate investors run their businesses. What people love about the product is that it does a LOT, but it's super easy to use!
We need a logo for the next version of our app, which will be called "Freedom$oft Reloaded". The Reloaded version adds about 7 new powerful features, and it also simplifies & streamlines the UI of the original version.
Your logo will be used in the web app itself, as well as our websites and other marketing materials.
Our users are real estate investors, currently representing all 50 U.S. states and 17 countries. They range from newbie to 30-year professional.
This new logo will provide a fresh, new, exciting look for current users, as well as helping to attract new users.
Here is our current logo:
Here's an example of where the logo currently appears inside the app:
The font is Avant Garde. What we're looking for with the new one:
- A fresh design approach for our new app version, "Freedom$oft Reloaded"
- Our branding & colors are important to us, so we don't want to deviate too far from our current logo. I think we're only looking for minor variation, but feel free to surprise us.
- Clean, simple, sexy, web 2.0 (think Apple!)
- We're using the Matrix Reloaded trailer as a model for one of our marketing videos, but I don't think we want to anchor ourselves too closely to this movie
Please read the brief overview, target audience, & requirements closely. And make it hot!