Within the next 12 months LakeHomes.com will be the web's #1 destination for lake home buyers and sellers, and a completely new design is the next step in that evolution -- a new design that begins with a brand new logo.
Lake home buyers and sellers, who definitely skew much older than the general web demographic. They feel more comfortable with a more "classic" real estate look rather than a modern one.
We want a simple, clean logo that can be used both on the Web and in print -- a logo that looks sophisticated but applicable to all, not one that says that the site is only for people above a certain income level. It should be a classic look (though quite possibly with some modern touches) rather than a completely modern look.
It should be able to be incorporated into a "LakeHomes.com Exclusive Agent" seal that agents can use in their own promotional materials (billboards, print ads, etc.) as well as on business cards.
We're *not* looking for a "Web 2.0" look. This is a site visited almost exclusively by people over 30 (and probably skewing much older than that), so it needs to inspire confidence in an older demographic.
The logo *does* need to include "LakeHomes.com" but other than that we are not locked into any other particular elements that it must or must not have.
We will rate every single design we receive generally following this scale:
5 - A logo we would happily choose as our winner.
4 - A logo we would choose if we don't find any better ones, but not *quite* there.
3 - Either the design or the designer shows definite potential, but not a logo we could choose as the winner.
2 - Doesn't look promising, but there's a chance you might surprise us with the next version.
1 - This particular logo doesn't demonstrate a level of design skill that we feel will be necessary to win this contest.