We have a 6 year old company that has done NO advertising that needs and identity for it's website(existing customers like the old company so we're giving them a website to communicate with us) and a second logo for the new company that is buying out the old company and branching out. THE WINNING DESIGN GETS FIRST CRACK AT ALL COLLATERAL DESIGNS.
(old co.) DSCTEXAS.COM (new co.) MULTICHANNELMG.COM
The best way to understand what we do is to look at a competitor's website.This company’s site will explain List Brokerage/List Management for you. These2 services are usually the most misunderstood, or confusing to people Go to allmediainc.com for an explanation. Theother functions of our company are described below.
We are a direct marketing agency that specializes in –
Database Modeling and Profiling
We will look at a client’s current database of customers and find whatinterests and characteristics they have in common. We know the client’s prospectslook much like their existing customers. Once we have identified the profile of their customers, we develop a marketingplan using multiple channels to target their prospects… print ads, targetedmailing lists, optimize the customers website around terms the prospect woulduse when searching Google, Banner ad’s… (Do you see the Multi-Channel themehere?). We track every advertisementmedium to see what is the most effective and readjust as the ROI would dictate.
We pride ourselves in having the most knowledgeable people who understandthat our customers MUST make money on their advertising, and if we can’t provethat our marketing efforts are directly related to revenue, we won’t pursue it.We don’t do branding or commercials or billboards.
- For the DSC brand we just need a simple logo, no tagline. The color we have been using is green (see website dsctexas.com) and we just need a new look.
- The MMG brand is wide-open.. I would like to see something that relates to highly targeted marketing.. "Accountability in advertising" is huge for us!!
- Item 1... Nothing cute or too funny.. We want professional creativity.