We are branding an airline that changes everything. It's a flat-rate, all-you-can-fly airline for members. Our planes are 9-passenger, private propeller planes. Ridiculously convenient and affordable first-class travel—drive up, get on the plane and travel in first class, plush leather seats. We're in and out of non-congested airports where you are and where you want to be. PlaneRed is the way that flying should be.
The right logo will work on everything from uniforms, to a membership card, on the web/apps, on our planes and even on co-branded products (aviator glasses, watches, etc.). Brand concept/logo should communicate the essence of the PlaneRed experience: simple, affordably exclusive, restoring the mystique to the flying experience, ultra-modern, confident feel with potential subtle retro flying elements.
Possible ideas: think the imagery of the movie "Catch me if you can" or Skullcandy's "Aviator" headphones or Custom Hotel in LA (http://www.jdvhotels.com/hotels/los…stom_hotel).
Our core value is simplicity. We make flying very, very simple. No comparison shopping. No airport security (TSA in the U.S.). No airport wait times. Just drive up to the airport, wheel your luggage out to the plane and get on. Easy. We're starting with 3 routes in California/Nevada.
Target audience is affluent person (but not so affluent that they've got a jet). They might live in Palo Alto, but they'd love to golf at Pebble Beach or go to Los Angeles for work. They might live in Santa Monica, but go to Vegas on the weekend or San Francisco for business meetings. To start out with, our target audience would be based in/living in California. Expansion plans include other major regional hubs (Pacific NW, NE corridor [NYC, Boston, DC], Florida, Texas, etc.)
These passengers want a private plane, but just can't afford one for themselves. They travel 2-3 times a month, and hate the time-sink at the airport and are probably tired of the airport security routine. They also appreciate and long for a first-class travel experience.
Everything we do is simple. We like logos that are "clean and simple." Our aim on the web is to strip out the clutter of most airline websites, and just say "Where do you want to go and when?" Then we'll assign you a seat. Easy. We won't even need to take a credit card. No baggage fees EVER. No change fees EVER. It's SO simple.
Simple, simple, simple.