Spirit Pharmaceuticals is a supplier of generic drugs. We hope to be on the path to be the leader in suppliying the suppliers. In that regard we are the master dealer. So think big, but clean.
Our target audience will be medium-large suppliers in the industry who are interested in purchasing our merchandise(bulk powder to make drugs)from us. These companies will become our clients, and we their distributor/supplier. Existing Market as well as New, think branding.
First off - We don't want anything bland.
Colors: No blues, purples, black, yellowish, greens, etc..
The name of the company should be the same color.
- we're looking at possibly white&red but we're not exclusive to it.
Reason for the colors: Corporate logos always seem to have the generic white/grey blue/grey, we want it to stand out but not too much. Again you're creative in the colors but given the website(see attached) we're sure you'll keep it simple, but effective.
Symbols - We prefer a Triangle symbol incorporated in the design with SP in the triangle some way, creative freedom with this, but definitely a triangle
Font's - Open to most, obviously it will be on more than the web, letter heads, biz cards, booths, etc..
In the end we want to be creative as possible, we don't have many ideas so we're open to most things, just stay away from generic industry related cliches
The colors again we're not set 100% on them, but we think the combination of red/white will be fine.
Please see attached file for current logo, and website under development.
Any questions please do ask, I will try to be as clear as possible
THE BRIEF IN THE ZIP MAY NOT BE ALWAYS UP TO DATE, THIS WILL ALWAYS BE THE LATEST INFORMATION ON REQUIREMENTS