Brand essence: feel safe at all times
Brand character: reliable, value, recommended by professionals
Emotional benefit: reliable
Functional benefit: absorption - dryness, leakage protection; comfort - body-shaped fitting, odour protection; discretion
Consumer insight: I am active and want to remain so with confidence. I need surety.
Target: active, self-caring, male/female, 50+ yrs
We do not have a brand name as yet and would appreciate your suggestions. If you do not have any brand name suggestions, please continue by coming up with an abstract mark, colouring and all other design components. Please do not use our company name in the design, but feel free to use 'pants' or 'underwear' in the product name.
We need a logo and a packaging design for a new brand that will be distributed in retail outlets and among resellers. The dimensions of our product and our competitors packaging are attached.