As of 4:30 CST on 7/2/09, we would like to continue working with the logos that are not eliminated. No new concepts, from this point forward - thank you!
Original vision is primarily a text-based logo, where LifeScape is larger, and the primary color; with an artsy feel – maybe using sweeping for the L and S. Possibly something where the LS can stand on its own. The company is located in a community that has a river, so that could be an inspiration for the S.
Then, the division would be smaller, contrasting style of font, in an accent color. Each division would have their own color.
Some visual element (an icon or design element) would be good, but it should be able to be used for all three divisions, not just a stereotypical house graphic. The graphic could also be something that is three-pronged, with using the three accent colors for each division.
The logos will be used on a small scale (such as stationary and apparel), as well as a large scale (such as construction-site signage).
Colors: This is a new company, so the door is wide open. Part of the team is leaning toward a color scheme that would show a connection to ‘green building’, by using eco-greens and blues. But, it needs to be professional – not trendy. The other direction would be more of the deeper jewel tones that people connect with upscale envrions. The design should work well in b&w as well as color.
Timeline: The team will be meeting on Tuesday morning, June 30th. Some feedback will be given prior to then, but the majority will come after.