The outdoor watch company
We operate an existing store call Highly Tuned Athletes, can be viewed at http://www.highlytunedathletes.com.au we are Australia largest seller of sport heart rate monitors. We are expanding into the outdoor watch sector and are in the process of building a new website plus a section within our store.
Men and Women competing / engaging in outdoor activities namely rock-climbing, trekking camping, Generally the outdoor adventurer.
We will sell brand such as Garmin, Suunto, Timex, magellan gps
Customers will buy wrist watches valued from $100 - $2000, will have Altimeter, Barometer & Time features. Consumers will also often be solely interested in fashion only and be seeking an outdoor sport type of look.
We want a logo that will work as:-
- Website (http://www.outdoorwatches.com.au) - Important
- Store signage - Important
- General Stationary (for letterhead, business cards and so on)
Graphic design concept
Colors / Fonts:
- Not sure. Would provide feedback.
- Remember the mediums (Storefront, etc) where the logo is to be used. Your colors & designs MUST look good on them in the real world.
- Fonts should be clean & simple. No bubbly/swirly fonts.
- The Logo itself must look good in * Large/Small sizes, * B/W * Variety of Mediums (Print, Panaflex, Web,etc) & background colors
What I don't want
- A big emphasis on eco friendly (thats another subject)
- Orignal designs with no copywrite issues
- No clip art images