We're going to be printing this, too. So something that stands out, with no more than a few colors.
We imagine a great looking ember, or small flame. Maybe it is glossy. Maybe make it web 2.0, whatever you imagine that to be.
We don't see it being crazy. Just really clean and modern.
If you want to play off the word 'wicked' and make the logo wicked, then go for it.
Has to look amazing on a white background.
We probably see an orange ember, but be creative if you think another color looks better.
Maybe the W is incorporated into the ember.
Or maybe there is an ember and then words Wicked Ember to the right of it.