How minouscarfco started their logo design journey
minou scarf company
I am an acupuncturist and practitioner of traditional Chinese medicine who is starting a new line of scarves. I will start by selling scarves and add accessories such as hats, gloves and bags as the business grows. All products will be made using organic fabrics and will be dyed using herbs. This reduced the number of chemicals used in manufacturing and benefits those with skin sensitivities and allergies.
Tell us a bit about who you are and the people you reach
People who are looking for high quality, simple, organic clothing.
Consumers who shop at Whole Foods for example.
They appreciate natural foods and products.
They may be eco-conscious and want to support companies who also do their share to minimize pollution. It will also include those with chemical allergies to dyes and soaps used in the manufacturing process.
It may also include people who are interested in the healing properties of herbs.
I am basically looking for a very simple, minimalistic and elegant logo. Think clean and contemporary.
I am not looking to focus on the environmental aspects of this brand but more the simple sophistication of the products. I want to bring it back to the basics.
~I like the idea of having a cat or a cat part in the logo. Minou means kitty in french.
~no earth or yin yang symbol in the logo.
~keep it gender neutral if possible.