The Patron Company, LLC doing business as Patron Store
The Patron Company based in Portland Oregon has developed an entirely new concept in E-Commerce. The company builds customized online direct-to-consumer retail stores for schools and other non-profit organizations, called “Patron Stores”.
Patron Stores are complete ‘turn-key’ online retail operations totally managed by The Patron Company.
Schools and non-profit organizations are continually looking for innovative ways to improve their fundraising efforts. Every school or non-profit has a ‘dedicated patron pool’ with an allegiance and a commitment to support and sustain it. By shopping in their own dedicated Patron Store which is a fully functional and completely stocked retail operation, the patron pool helps to sustain their school or non-profit without any additional donations, fees, or premiums. Part of all revenue from sales is shared with the school or nonprofit. Patron Store merchandise is priced competitively with other online stores, so a patron does not pay a premium for shopping at their Patron Store.
It is similar to a school spirit store, only instead of just a spirit store, a Patron Store is a full range retail operation with thousands of products and services, which shares its income with the school or nonprofit.
Age group 30-55, our consumers are middle to upper class.
Keep in mind that we are customizing each store for the specific school or nonprofit and so every store looks somewhat different……however the entry link to each patron store, regardless of the customization, could be the logo. (In fact we want it to be the logo is possible).
So if the logo is universal enough, we would want to use it as the ubiquitous symbol on all school websites that provides the link entry to the ‘Patron Store’. We would want the logo to be simple but useable. (Like many of the logos currently linked to various social networks or social buying sites etc.)
NO COLOR PREFERENCE. But we wish to stick with elegance... Logo design should be elegant and sophisticated with a modern twist. The logo may be distributed on hundreds of websites so it has to be classy, clever, and eye-catching.
Although the company is called The Patron Company we want to emphasize “Patron Store” in the logo since it is the Patron Store that will be on all the websites and we will be known for the “Stores” not the “company”.
Our slogan is “Shop to Give”
So in summary, we are “Patron Store” (shop to give)
From a design perspective the emphasis should be on the “retail” part of the equation with a “nod” towards the fundraising aspects of the business model.
What we are interested in is finding a logo that is clever and says something about what we do……which is to provide a “shopping environment” a “retail store” but with a socially conscious message……”shop in your local school patron store and help support it…………..or shop in your local charity patron store and help support it”
We are completely open to every part of the design. This means color or colors, shape, or image. (Our current website uses a Kelly Green as its primary color but we don’t want to limit any creativity so if you have a better idea or color combination feel free to use it.