Thanks a lot for your designs, efforts and time!
We have just finished the first preselection: those designs and
designers that were rated and not eliminated will most probably
qualify to the final round.
We have given 3 stars to those, who tried to fulfill most of our
requirements from the update posted on 24.09.2014. However, for now
all the submitted designs still require improvement.
What we would like to get from you in the final round:
1. New name (no Guten Flug anymore!!!)
2. Unique original Logo
3. Clear color and design concept!!! (a design (including the
background and additional ornaments if any) that can be applied to our
sales stand/kiosk afterwards)
4. All the above (items 1-3) applied to and placed on the prototype of
the sales unit / stand (please use ONLY those NEW pictures that we
have just attached to the brief)
Please also keep in mind all the tips from the previous update (about
the name and the style of the logo).
Please submit your works as soon as possible, so that we will have
enough time to assess them and to give you detailed feedback.
Thank you in advance!
Looking forward to receiving your designs!
Thanks to everyone for your submitted designs. Please note the
1. Please focus more on logo's image, not the name / words. We would
like to get a catchy and easily recognized symbol that can be
associated with our ticket sales chain in customer's mind. I am
afraid just letters G and F combined into a logo is not what we are
2. I know it is a bit confusing, but we are not sure about the exact
name now. Please try to offer a new name, because it will be one of
the requirements to qualify to the final round. The new name should
related to travel industry and what we offer our clients: mainly air
tickets + train tickets and hotels. It should also embody such
as "reliability", "ease" and "convenience".
We need a suitable logo (and ideally an accompanying design concept)
for a retail air ticket sales unit/spot (a stand or a kiosk). The
we are going to use is “Guten Flüg”.
We see the design theme in a modern high-tech look, with not too
bright colors, ergonomic shapes and fonts that altogether will draw
customers’ attention and trigger their interest to the stand. Our
target audience is middle-class (or higher) air travelers of middle
age (starting from ~40) who do not want to spend time browsing and
searching for air tickets at home, but would prefer to save time
buying them at our stand located in a shopping mall.
You can be quite flexible with structure and size of the logo, but
please keep in mind that it should be visible and readable. We would
also opt for such design where the logo is not just the name itself,
but rather a combination of words and an image/symbol/shape placed
next to each other.
Attached you can see what our stand/desk will approximately look like.
Please try to paint this sample desk in accordance with your design
concept or to draw a similar one.