Our service matches up the many quality real estate projects struggling to get financing with lenders and investors. We're looking for a simple logo that utilizes the concepts of "ignition" (play on word match) and connection (putting two groups together).
The Funding Match
Logo must include the company name :The Funding Match
CORPORATE ID CONCEPTS
makea double meaning / word play on “match” in “thefundingmatch.com” byreferring to the lighting of a match. also can give some direction totaglines and colors.
colors derived from a lit match:
1. orange (flame)
2. blue (flame)
3. black (darkness to light, also lends legitimacy to a capital business--not sure why I think that)We prefer simplicity with our website, so most likely our site will have a white background and lots of white space. We don't want an overpowering logo, but it should be memorable. I think a good example is here (and our site will look similar):
Anyway,the main point is that a central focus—a lit match or whatever—providesdirection for other elements of the corporate id construction and holdsthe brand elements together, makes the brand more memorable etc. ie TheGecko in the Geico ads—a word play that annoyed me at first, but theycreated a character that stays in the mind.
- Must include company name : The Funding Match
- Simple, powerful logo built around ideas of connection and ignition (lighting a match)
- Large, full cap, complicated logo