The Little Apron.com
We are a division of The Perfect Apron - which is a network of retailer sites dedicated to becoming the main provider of all types of aprons to buyers around the world. We are ecstatic to launch The Little Apron - a website that is going to focus on offering the most adorable, precious little aprons to the world! The site also ultimately will potentially sell cooking books for kids and other chefwear/apparel for kids. We are looking for fun and youthful, but elegant and classic. Think Polo meets Osk Kosh meets Sur La Table.
We are targeting anyone who is in the market to purchase a children's gift. This could be mothers & fathers, grandmothers & grandfathers, aunts & uncles, etc. But we think that most likely the target demographic will be mothers - who are excited to get their little one a fun apron and to share culinary stuff. But we really must make a logo/brand that feels friendly/comfortable to wide range of demographic - man & woman, young and old alike. Fathers should feel comfortable to come to the site and order as well. So logo shouldn't be overly feminine or anything - it should appear to both sexes.
Winning design must incorporate one or more apron icons in the logo.
The font must be unique and the font must meld with the iconic imagery created/found to represent the apron. Best logo will meld text with the icon in a creative, simple, powerful way.
Logo must be able to stand with or without the ".com"
To give you some inspiration, the children's aprons we will be selling will include both vibrant solid colors, and also fancy fun colorful patterned options - see the following URLs to give you an idea for how vibrant some aprons are...
Note we also will be carrying plain colors (red, green, blue, white, black, pink) of soft, nicely weighted kids' aprons as well. They are not all so multi-patterned.
Logo should probably be 2-3 colors - we are not particular about colors at the moment - you can pick whatever you think conveys youth, fun, cooking, aprons, bliss.
Again, think Polo meets Osk Kosh meets Sur La Table (http://www.surlatable.com/)