While our full name is Firedoglake, our logos have stuck with “FDL” as the main identity.
* Who we are / Wants:
UPDATE/IMPORTANT: FDL is first and foremost a media outlet and a political action community. Our goal is to have that communicated in the logo - that we're about progress and action.
FDL is bold, edgy, honest, snarky, accessible, aggressive, informative, principled, passionate, action-oriented and results-driven.
We’re looking for a strong logo is bold, clear, simple, and that communicates the strengths of FDL’s identity and community.
Fire/flame has been present from the beginning of FDL’s identity - we’d like to continue to use a flame as an icon, if it works. (We don’t really have an opinion on a “lake” element.)
We do want space for “firedoglake.com” to be included in small text in the logo.
* What we’re not/Don’t want:
FDL is NOT stuffy, cute, restrained, timid, pretentious, insider-y, mean, impulsive, quiet. No cartoons. No dog in the logo. No serifs.
We use the following colors in our current identity; we want to stick with this family but are not married to these specifics. The most important thing is the bold blue, with the orange to complement.
light blue: #009CBA
dark blue: #16416E
We would really like to see variants both on a (dark blue?) background color, and on white background.
* File formats:
Print - .ai (CMYK)
Web - .jpg and layered .psd