How Chirag Patnaik started their logo design journey
Leaders of Tomorrow
Indiamart.com is India's largest B2B marketplace bringing together buyers
and sellers (from the Small and Medium Enterprise (SME) space). To
recognise the efforts of the millions of SME's Indiamart.com is creating
an award (Leaders of Tomorrow)recognizing the best and innovative companies in the space. The awards will be preceded by a Television series spanning 17 weeks culminating in an award ceremony later this year.
Tell us a bit about who you are and the people you reach
The target audience is SME owners and promoters based in India. Small and
Medium Enterprises are defined as companies who have a turnover between US $1 million and US $10 million.
We are looking for a logo to illustrate the theme of the awards i.e. Small
high growth and innovative companies who will become the Leaders of
The logo will be used in Print ads (colour and BW), internet, stage backdrops and some outdoor on a variety of materials and colours. Additionally the logo will be animated (perhaps in 3D) for use on television.
We are looking for the logo to be inspirational, youthful and energetic. Typefaces need to be clear, bold and attractive.