We operate a juice bar in Canada.
We serve smoothies, freshly squeezed juice and espresso coffee such as latte and cappuccino. Our popular beverages are the strawberry smoothies, freshly juiced carrot juice and brewed coffee.
We want a fun logo for our juice bar to build brand awareness and identity.
The logo will be used on our coffee cups, packaging material such wrapping bags and napkins.
Our primary target will be business professionals 20 plus, who are health conscious. We promote the benefits drinking fresh juice and smoothies as a meal replacement.
Our secondary target is the younger (10-16) who will buy smoothies as a healthier alternative to milkshakes and with our hip logo forces their paying parents to make a purchase.
The market leader of smoothies in Canada is Booster Juice. http://boosterjuice.com/
The market leaders of smoothies in the US is Jamba Juice and Smoothie King.
We want a 'fun' logo. Using bubble letters (san serif font). The logo doesn't have to be straight on a line.
The J in Juicy will probably need to be hand drawn. Please look at the attached picture for the sort of J we want.
A crown should be placed on the capital J of "Juicy King". I would like to have two version of the logos: one with the full "Juicy King" spelled out and the other just a capital J with the crown on top. The single J will be used as our icon.
The color scheme in our store is yellow and green, but feel free to use any color for the logo.
Please submit what you think juicebar logo with the name "Juicy King" should look like. Let your imagination go wild.
Fruits that we use in our store: oranges, strawberries and carrot. You can try to incorporate the fruits in the logo if it doesn't look too tacky. Maybe use an orange or strawberry as the dot in the i.
Good luck all! Looking forward to review your designs.