How TSC Group Inc. started their logo design journey
We are a technology company developing interactive learning tools to make learning/teaching a fun, exciting experience and eliminates the need for textbooks and other outmoded learning tools.
Tell us a bit about who you are and the people you reach
The target audience is the faculty and students at colleges and universities offering fashion and merchandizing courses. Textiles is a required course for such programs. The goal is to get faculty to recognize the superiority of this CD/web-based interactive learning software over the textbook - which can not leverage the vast resouces on the net. Also, highlight the fact that textbooks cost a LOT more and are static in nature. The logo should also reflect the new learning style of the tech savvy college students of today.
The logo needs to convey that the software is designed for the learning style of the tech savvy college student of today. Some of the things that are key are :
1.Focus on the ineractive nature of the software
2. Ability to leverage the vast resources on the net
3. Use of high resolution and magnified images to covey
information (there are over 2500 images and some can be provided once we know which would make sense for the design, if needed)
4. Extensive use of audio and videos
5. All put together by a serious team of subject matter experts with international recognition.