severusdd got their new logo design by running a design contest:
LOGO FOR AN INDIAN RESTAURANT CHAIN
Check out severusdd's Logo design contest…
CURRENT BRAND – QSR RESTAURANT SPECIALIZING IN BIRYANI Ammi’s Biryani runs a chain of (25+) quick service restaurants in Bangalore, India. We offer dine in, takeaway and home delivery options but is seen more as a home delivery specialist. We are priced at the affordable range of the pricing spectrum - cost of one person’s meal is 150-250 rs (equivalent to ~6-10$ in US, estimated adjusting for purchasing power difference) Ammi’s means ‘mother’ and biryani is a rice based dish very popular in India. We are currently positioned as a biryani specialist with genuine traditional recipes, as made by mom at home. Our value proposition has been “Quick, Convenient, Hygienic and Affordable” You can see our current menu and pricing at http://www.ammis.in (please put Bangalore as location) GOING FORWARD – REBRANDING WITH A BROADER MENU We want to introduce an array of new dishes starting with north Indian dishes – chicken & vegetable curries, along with Indian breads. The price point and other aspects of the brand will remain similar as of now (described in the previous paragraph) For further reference on north Indian food – you can see the items listed at http://www.dck.co.in/ . please put “Sector 36, Noida, Uttar Pradesh, India” as the location on the home page and then click “order now”. In the next page you can find a wide range of north Indian dishes along with their images. Clicking on the product images will show detailed description for each of the items To ensure that this change is communicated clearly to the customers, we want to undergo a rebranding exercise at the same time For this purpose, we want to create a new logo for “Ammi’s” (without the word “biryani”)
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It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
severusdd collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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