How Jonathan Bowman started their logo design journey
Harmony Home Health
We are a private duty home care agency located in Clearwater, Florida. We provide services throughout Pinellas County (we only have 1 office location). We provide services primarily to seniors but also to those recovering from injury or illness. The types of services we provide are - meal preparation, light housekeeping, bathing, dressing, toileting assistance, transportation to appointments, etc.
Our mission is to keep seniors independent in the comfort of their own homes (we do also provide services in facilities, but primarily it is at people's homes). The culture of our company is heavily focused into providing excellent, above and beyond service. It is important for us to provide great care to our clients, but also in assuring and assisting their families that we'll be able to care for their loved ones, and finally, ensuring that we are a responsible employer and support our caregivers to the fullest. We often hear from our caregivers and clients that we are the friendliest company they have dealt with and enjoy working with us.
We accept private pay and long term care insurance only. Our services are not covered through medicare or private insurances, so typically our clients are coming out of pocket to pay for our services.
Tell us a bit about who you are and the people you reach
It is important for our marketing materials to be professional and compassionate and appeal to a wide range of people. We are a family company and want to be represented as someone you would trust a loved one with.
The specific audiences that we must appeal to are:
- Our clients - typically seniors over the age of 85
- Their family members - these are the people who typically arrange for our services. Most of them are out of state trying to arrange care for mom and dad. Usually they are baby boomer aged women who are professional and have a family of their own.
- Our referral sources - these range from social workers to hospitals and nursing homes to physicians, attorneys and financial planners.
Often times our clients live alone at their home and need a little bit of assistance to stay at home. We provide services between 1 - 24 hours per day, including live in care.
We cater to all types of clients, but often we deal with clients with dementia or alzheimers. Memory care is an area that we do like to specialize in and will be expanding this service offering.
You can view our currentl logo at http://www.homehelperspinellas.net. It is the logo in the upper right hand corner (this website is kind of a stock website - we are in the process of completing a customized website). Please do not feel the need to keep this logo or colors in any way shape or form. (our colors are currently a bright deep blue and gold). It is only to give you an idea of what we have currently.
As stated previously, I'm looking for something that gets across the family atmosphere and compassion that we exhibit as a company. Additionally, something very simple with soothing colors woudl be ideal. however, I want the logo to stand out from the crowd and not be the typical thing that you see from every other home care company.
I am completely open to your creativity in terms of logo design. I will know more as i see logo's in terms of what looks great.. As long as it is simple, unique, and compassionate then it is what i am looking for.