Love London Fitness (lovelondonfitness.com)
My name is Roger Love, and I am a fitness instructor/personal trainer who is starting a unique business in London, UK.
It is called Love London Fitness (lovelondonfitness.com), and aiming to attract adults and children alike, focusing on family health/fitness. It will train adults and children separately AND parents and children together. Clients will be working in groups, families and/or as individuals. The logo would primarily need to appeal to adults/parents.
The key difference to other fitness companies is the focus on families, particularly the training to parents and children together.
I will work with children aged from 5 to 16.
I am passionate about tackling the obesity crisis among young people in the UK, as well as just showing parents and children that exercise can be enjoyable and life enriching.
Because of having London in the title, I am thinking about using red, white and blue as colours (the colours of the national flag) - but am open to other ideas, too.
My company's personality is fun and professional. It is serious, effective fitness done in a fun, engaging way. I would also hope to make families stronger in emotional ways through them engaging in exercise and healthy living.
We are based in the East End of London but will operate across the city.
Primarily adults who want to get fit and get their children fit, either for health, lifestyle or sporting reasons. I would expect this would cut across class/gender/ethnic boundaries.
Another target audience would be health and education officials, teachers and government officials.
A logo to be used on website and stationary. I don't want to say much more - I don't want to stem creativity...