We are technologists and are avid users of new media and social networks. Working in software as a service for over 10 years, we've been part of a small company that has grown into a large and successful company. Now, we're ready to be a small thriving company again.
We're always looking for way to make things more efficient or to find a way to improve an existing process. We're tired of watching social networks isolate people at restaurants and other public areas and in their homes decimating their level of activity. We want to change this.
Consumer market initially (ages 13-40, people using technologies like Facebook, Twitter and Foursquare).
Businesses secondarily and non-profits
We need a logo for a consumer geo-location technology like Facebook or Foursquare.
We are looking for logo that will stand the test of time. One example of a classic consumer logo that I like is Polo. They have a very simple logo but they also have an emblem (the horse) that people like to associate themselves with.
Other company logos that we like include:
- Guilt: Classy and elegant; but don't like the gold as it is a fad color. Gold was death in 90s, 2000s and now everyone is back into gold.
- Undefeated (five strike logo): It's simple, reusable and recognizable. It's not part of a current fad.
I really like negative space. Here are some great examples of logos that use negative space well: http://velvetant.net/blog/45-logos-…fectively/ (check out the catch 5 logo... super creative).
I tend to like standard colors like blue, red, grey, black, white but am certainly not limited to these colors.
Logos that I can't stand:
- Comcast: It looks like the TV screen went off the air
Here is what I'd like people to think of when they see my logo:
- Simple, cool, creative, fun
- It's like someone took something normal and gave it some edge. For example taking street-wear clothing and mixing it with preppy clothing. Or taking watch links and making it into a wedding band.