We are a brand new custom electronics integrator, providing what is also known as home automation. We’re in need of a logo for use on our website, stationery, brochures and in our advertising.
Elcyon install home and office ‘tech’ systems, such as multi-room audio, home cinema, complete home networks and sub-systems which intelligently operate lighting, security and climate control.
We work with both residential and commercial clients.
We chose the name Elcyon because it’s short, distinctive and it lacks meaning allowing us to create a strong brand from scratch.
We need amark which can be used with or without the text of the logo and can form thebasis of a strong brand.
We knowthis will be a challenge but we’d like the colors of our logo to be changeabledepending upon where it’s used, the seasons, current fashions, our mood etc.!
Key valueswe want to associate with our company are:
- Simplicity– our systems are simple to operate, using graphical remote controls with anintuitive touch-screen interface.- Intelligence– the systems automatically perform the functions you require eg. turning offthe music in the living room when the TV is switched on, or turning up thelights in the cinema room when the screen is turned off.- Innovation– we are aware of the latest technologies and have the confidence to integratethem into our systems.- Aesthetics– we design our systems sympathetically to integrate with the existing themesof our clients’ homes/offices. Our systems are discreet; we leave no boxes orwiring on show.We tend tolike designs with an element of depth to them; but most importantly, we’relooking for a dynamic logo which reflectsthe ethos of our company, our typical client base and the nature of our industry.
We willhappily provide regular feedback on the designs.
- Modern,clean, distinctive and dynamic
- Colorcombinations can be changed
- Equallyeffective in black and white
- Graphicalelement in addition to the text
- No clip art
- No photographs
- No TV screens