How Medical Forefronts started their logo design journey
East Bay Special Imaging / East Bay Special Surgery
We are a private enterprise that develops and manages outpatient, medical facilities. We recently established two new facilities in California that are co-located at the same physical site – “East Bay Special Imaging” and “East Bay Special Surgery”. East Bay Special Imaging is focused on providing state-of-the-art, radiology services for imaging (X-rays, MR and CT scans) internal organs, muscles and bone structure. The sister company, East Bay Special Surgery, is an ambulatory surgical center for performing a wide range of surgical procedures. Both centers are focused on providing patients the highest standards in expert medical care, comfort, modern facilities and state-of-the-art equipment.
Because the two companies are interrelated and physically located next to each other, we seek branding designs (logo and name) that closely complement each other.
Tell us a bit about who you are and the people you reach
Our target audiences include both the patients (general public) that visit them, and the physicians that refer patients to these centers. We are located in the San Francisco Bay Area (CA, USA).
We are looking for two related logos to best represent our healthcare businesses. No colors have yet been chosen so you have a clear canvas to design. The graphic logo should be contemporary and professional, yet comforting and appealing to consumers. We are a modern, cutting-edge facility. No clip art, photography or cartoon characters. Logos will be used for signage, business cards, letterhead, web content and promotional items.
The designs for each business should be similar enough so that the audience draws an immediate ownership-relationship between the two businesses. Yet at the same time, they should be able to clearly distinguish that the two businesses are focused in two unique specialties – medical imaging vs. surgery. We would prefer that the two designs share similar stylized logos and font treatments, and can be further distinguished via colors and/or layout. (I’ll leave that up to the creative types.)
Please provide the logo in a .jpeg AND an .EPS (or .AI) file.