The Wood-Shield logo needs to communicate the product and intention to a global audience and be understood in multiple languages and by multiple cultures or ethnicities.
The Wood-Shield position statement which will most likely support the logo is: Wood-Shield – “The Premier Coated Wood Post”
Also note that the ‘-‘ between the words ‘Wood’ and ‘Shield’ Wood-Shield is not mandatory as long as there remains a distinction between the words i.e. it could be presented as log of type ‘WoodShield’ with the first letter of each word presented as a capital.
Whilst there is an existing company/product logo, this is not to be used as a guide as a fresh approach to the presentation of the company is required and one which will communication to a global audience. You can view this logo at the company's website http://www.woodshield.com.au
The image on the site associated with the log of type is visually descriptive of the end product and this could be used/redesigned as a component of the logo. All other aspects are expected to change i.e font, presentation style, color, etc
The final logo will be required to be delivered in multiple electronic file formats suitable for publishing too web/internet/e-mail, high quality printed materials, Television/video.