Completed contest

LOGO DESIGN - Logo for a website aimed at club DJs

endlessrotation needed a new logo design and created a contest on 99designs.

A winner was selected from 50 designs submitted by 19 freelance designers.

50
entries
19
designers
1
winner

One of the designers who made it happen

Winner - D!
D! gave us an amazing design, we are so happy with the final outcome. We would recommend using D! he really went above and beyond making revisions and fine tuning our design. We look forward to using D! again on our future projects.
- ROKK CARPENTRY

How endlessrotation started their logo design journey

Company name

endlessrotation.com

Overview

I'm in the process of building a new site aimed at DJs (club DJs, not radio DJs).

Club DJs (particularly in the electronic music scene) regularly produce monthly charts in which they list their 10 top tunes that they are currently playing. They do this for a number of reasons:
- its a way of bragging about the new tunes they have
- it gives exposure and support to the artists whose tunes they have charted
- its a way of gaining additional exposure for themselves

After creating their charts, they publish them on sites such as http://beatport.com and http://residentadvisor.net

I am creating a site that allows DJs to chart individual tunes. This is breaking away from the 'DJ XXs Top Ten of January' format, a DJ can chart as many (or a few) tracks that they like, they do not have to chart 10 at a time.

The site then aggregates all these charts and hence users can see which tracks are the most popular at the moment.

Users can follow other users (like Twitter) and they will be able to see which are the most charted tunes amongst the DJs that they are following.

The site is under development at the moment but the basics are in place. See the following pages:
Homepage - http://endlessrotation.com/
Most charted page - http://endlessrotation.com/most-charted
The most charted tracks by the DJs that I am following - http://endlessrotation.com/crofty/f…st-charted

Tell us a bit about who you are and the people you reach

The site is targeted towards club DJs, I expect the main userbase to be electronic music DJs.

The users I am targeting are likely to be users of site such as:
Beatport - http://www.beatport.com
DJ Download - http://www.djdownload.com
i.e. they are DJs who purchase music online and spend a lot of time finding and listening to music.

Requirements

I need a logo designing for the site. The logo will replace the "Endless Rotation" text at the top of the site, therefore the logo needs to contain this text.
I have no requirements over what the text should look like or what font it should be in. However, I also want the logo to be recognizable enough so that it can be used without the "Endless Rotation" text. Therefore, nothing too complicated please, keep to a simple, recognizable design.

LOGO SPEC:
The logo needs to allude to the infinity symbol. I want the 'circles' of the infinity symbol to represent the rotating platters of turntables or CDJs.
Don't take this too literally, I don't necessarily want a picture of some decks. I just want the logo to be semi recognizable (or more) as an infinity symbol and semi recognizable (or more) as a pair of decks (turntables/CDJs).

The logo needs to be simple, and bold.

Color scheme: Don't do anything complicated color wise. Use the colors on the site as a starting point but no need to be governed by them too much. Don't use too many colors in the logo, the colors of the site might change at a later date so I may need to change the logo color. I have nothing against single color logos.

Final Deliverables
- Vector file containing logo (.ai)
Logo must contain a "mark" an image that can be used as a standalone without the words

Custom package

US$204

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Deliverables

AI
EPS
PDF
PNG
JPG

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