Young start-up founded by two gentleman in their early 30's. Technology is based on Web 2.0 capabilities and features.
Smartphone users in the U.S., Canada, and the U.K. Not age specific, but should mirror the look and feel of many other Web companies, including facebook, Google, Twitter, etc.
Two color graphic. We like Orange/Black/white combination (with White being he background) but are open to other, lighter color schemes. No pastels.