How Cindi Fleischer started their logo design journey
I grew sick of cupcake companies springing up everywhere with beautiful but tasteless treats. My mission is to provide consumers with delicious, mind-blowing flavors of cheesecakes (anti-cupcakes) in smaller portions that aren't overpoweringly sweet like many traditional cheesecakes. I like to think out of the box to develop flavors like Gorgonzola Fig, Maple Pecan, Avocado, and Fireplace S'mores cheesecakes. The logo should try to reflect my breaking-the-mold mentality. The whole story is here: http://blog.anticupcakeco.com/about/
Tell us a bit about who you are and the people you reach
Young, sophisticated, foodies with an open mind for unusual cheesecake flavors. Target age group is 20s-30s.
This logo will be used for the website, business cards, and on the bakery boxes themselves.
-It should be recognizable and preferably coincide with the color pallet of the current website-in-progress: http://www.anticupcakeco.com.
-Should attempt a connection with cheesecakes and if the design include a graphic of a cheesecake, it should be recognizable to a reasonable person as a cheesecake.
-No cupcake bashings. I realize the name is anti-cupcake, but I would like the logo to focus on cheesecakes. :)
-Preferably also include "Cheesecake and Bake Shop" as a subtitle (but not required if the logo itself somehow conveys this)
-Stay simple with warm clean colors:pastels, creams, blues, etc. No neons or cold colors please.
-Preferably can be seen and recognized from a distance- this means the logo will have to stand out in some way with an outline or visual cue.
I am open minded to all designs that portray the required emotions. Please be creative!