Logo Design for Two of a Kind

Two of a Kind

We are a free, online, Australia and New Zealand Jewish dating website.

Our current website is AWFUL! You can have a look at it http://www.2ofakind.com.au. We are giving it a complete overhaul. We are using drupal and as we are a not-for-profit, to keep the cost down we are using a drupal template. I want to keep the name, but to give it new logo and colour scheme (we will choose the template based on the colour scheme of the logo). That's where you come in...

What makes our product unique:
• Jewish
• Community-run, community-based
• Free
• Australia-wide / Australia focused

Our primary site audience is comprised of single heterosexual Australian Jewish men and women primarily aged 25-55.

The primary purpose of the site is linking up Jewish singles to date / socially network / marry. The secondary purposes are:
• Community building
• Promoting Network and other community organisations
• Promoting Jewish continuity

If a visitor spends 2 minutes on our site, three things (in order of priority) that we want them to know are:
1. Jewish dating site
2. Free service, start chatting with other singles today
3. Lots of users participating and using the site, and (lots of) success stories

Our aims are to:
• Grow the number of people who are members of 2ofakind to 2000
• Grow the number of people who are active members of 2ofakind to 70%
• Make 2ofakind a friendly, fun place to be
• Counter the stigma associated with online dating