Completed contest

logo design: "Save a Kiwi, Knit with Possum"

Stitchcraft Mktg needed a new logo design and created a contest on 99designs.

A winner was selected from 47 designs submitted by 10 freelance designers.

47
entries
10
designers
1
winner

How Stitchcraft Mktg started their logo design journey

Company name

Zealana Yarns

Overview

I am a marketing consultant for Yarnsisters/ Zealana. Yarnsisters is the US distributor for Zealana yarns, which are primarily made from the New Zealand Possum. We're launching a new branding campaign around the conservation of the new zealand kiwi bird-- which is being decimated by the possums. Knitting with possum yarn is one way to preserve the species.

Tell us a bit about who you are and the people you reach

Knitters, 95% female aged 25-55. The product this is representing is a very high-end, luxury yarn so we'd like clean, crisp, professional designs and fonts. Nothing cheap, loud or flashy.

Requirements

"Save a Kiwi, Knit with Possum" is our slogan. Looking for a circular, "badge" type design with the image of a KIWI bird in the center, and text in the circle surrounding it.

Please, NO images of the possums! Front or slightly profiled view of the kiwi preferred and possibly with the head extending out from the center of the circle?

I was envisioning the "Save a Kiwi" to go on the top of the circle, and "Knit with Possum" on the lower half--- but we're open to seeing other designs.

Clean and bright. Classy illustration of the bird. I don't like a lot of the "cutesie" or "cartoony" characters I've come across.

Able to translate well in black and white as well as color would be a bonus. We'll use this on a website and stickers for the yarn labels so it must look good in a small size-- about 2" in diameter.

CMYK format/ print quality files as well as JPG's for use on website.

We attached a few images of Kiwis off the web we like so far.

Please do not use clip art.

Website for the client is here: http://www.theyarnsisters.com

Custom package

US$259

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