1) Reviews and marketplace for restaurant EQUIPMENT (ranges, ovens, refrigerators, etc). Could be described as 'craigslist.org' meet 'cnet.com' for the restaurant equipment industry vertical.
2) website mockup is here: http://rer.kieonstaging.com/how-it-works.php
3) URL will be http://www.restaurant-equipment.com (disregard content on that site!)
4) Name will be Restaurant Equipment Marketplace but we are open to other suggestions.
An image or shape that is easily recognizable is used to represent your business.
Organization name enveloped by a pictorial element or shape.