Tailors Mark - tailorsmark.com
Tailors Mark is an online retail store that supplies high quality, bespoke shirts and polos. Using our online ordering platform, customers can create a shirt or polo to meet their preferred design requirements and precise sizing needs. The system includes features to remember a customers sizing preferences to ensure repeat purchases are facilitated as easily as possible. The business seeks to create a remarkable brand experience from the online ordering process, right through to the delivery of a high quality product.
Our vision is for Tailors Mark to be the online leader in bespoke custom-made shirts, providing our customers with the worlds most enjoyable online ordering platform, finest fabrics & unsurpassed style choices all at an affordable price. We shall attract & retain a young, fashionable yet value driven clientele by offering them the means to easily create a completely bespoke shirt.
Tailors Mark will also be renowned and positioned as a high-end, trendy stand-alone brand. It is equally important for Tailors Mark to be recognized as the ‘in’ and ‘trendy’ choice amongst our target as well as ‘the online tailored shirt brand.’ One of the differentiating factors between Tailors Mark and other online tailors is that many Tailors Mark clients will wish to have the Tailors Mark logo embroidery visible on key areas of their shirts
Men and women from 13-65
Key specific markets;
Young professionals 22-30
White Collar workers
Tailors Mark has recently formulated a business and marketing strategy and the need has arisen to lock down a suitable brand strategy. A logo / brand mark is to be developed immediately that will essentially form the basis for all marketing materials.
The logo / brand mark will be the overarching element that defines the brand values and all other creative branding material will flow on from this. This includes the website design / look and feel, brochures, packaging, flyers etc. At present no branding exists.
The logo / brand mark should ultimately convey messages along the lines of:
– Trendy/Cutting Edge
– Modern – We want to be heard by 20-35 year olds.
At this stage no design examples have been selected.
It would be good if we could formulate a brand that has a clearly identifiable logo that we can put on the shirts and polo’s (i.e. Lacoste, Jack Wills, Ralph Lauren). Some sort of “mark” that is easily identifiable with the brand.
Another thought was the use of a ‘candy stripe’ effect on the logo/color scheme so that the brand can be identified by both the logo and the ‘candy stripe. However, this is left at the discretion of the designer.