Savvytel is all about giving real value for money. It’s a very modern young brand with a mature technology behind it. It’s an active/energetic brand which delivers innovative products to the market. Savvytel would like to have relationship driven model with their customers. Tag lines such as “Get Loved” reflect this.
Savvytel has over 45k customer base. We are planning to target more youth market aged 16 -45.
SavvyTel is a mobile operator that is headquartered in Sydney Australia. There recent join venture with Optus has allowed them to operate as level 2 virtual Telco in Australia.
The current Savvytel logo/brand is multicoloured with a unique font format. The brand was conceived to appeal specifically to the youth market – as the result, the logo strives to convey a sense of vibrancy, youthfulness and energy.
With Savvytel’s entry into new markets outside the prepaid niche, we feel that the brand should convey a sense of sophistication and technical prowess while retaining some aspects of its youthful appeal.
Therefore, we are looking to develop a new logo to reflect the company’s new aspirations.
Please see the attached document for screen shots and more details abot the company