Completed contest

Logo design for an exciting and highly visible online business

SwatiDhawan needed a new logo design and created a contest on 99designs.

A winner was selected from 436 designs submitted by 64 freelance designers.

436
entries
64
designers
1
winner

One of the designers who made it happen

Winner - ArTomorrow
Good Job AR, nice working with you.
- actionroofinghawaii

How SwatiDhawan started their logo design journey

Company name

Pouring Pounds

Overview

Brief Summary
Required a logo design job for the website called Pouring Pounds. This logo needs to be integrated within a current web design. This web design included in the powerpoint attached.

Business Overview:
Pouring Pounds is an incentive or cashback site that gives users a cashback on all their purchases via the 1000+ merchants registered with us. Whether shopping for bags, clothes, electronics, flights, hotels, and just about anything – Pouring Pounds can help you save on your purchase via a cashback.

Users can click on any of the retailers listed on pouringpounds.com and they will be taken to the website directly to do their usual shopping. Since they accessed these retailers via our website they will get a cashback i.e. money back on their purchase. For example, if they clicked on hotels.com and booked a hotel worth £100, they will get 10% cashback (£10 cash back into their account).

Tell us a bit about who you are and the people you reach

Logo Design Preferences:

We need a stylish and professional look and feel for the logo and the website. The overall pictures should be inviting, neat and clean, and give people confidence in the site. It’s a fun but professional look. The site will be used by corporates, charities and individuals, but the key push will be towards corporates.

One option to accompany the logo is a mascot of a 3d human. Please search 3d human in google images or on shutterstock.com to see what I am considering.
http://www.shutterstock.com/pic-193…n-air.html

This is only one thought – please feel free to do something totally different as well.

The key themes for the site include
- great and fun way to save money, a site for smart and savvy web users
- People can save a lot on their usual shopping. They dont have to do anything extra - just access their usual websites via our website
- This is really redefining how people shop
- Our website is free to join, people never need to pay us anything
- They can access over 1000 retailers under one roof and collect cashback from all of these at our website - whether it be flights, hotels, fashion, groceries, electricals, beauty etc
- This is a great habit to form - always do your online shopping by clicking on retailer links on our website and get cashback
- We have a referral scheme where you can earn 10% of all cashback received by ALL friends you refer, for the rest of your life. So one could not only save but also earn a lot
using the site is free and simple

Requirements

Brand Name
Pouring Pounds (site http://www.pouringpounds.com)

Some tag lines we are considering (we shall decide this in due course, not part of the job)
‘Great deals for every need’
‘The smart cashback site’
'Join the cashback revolution’
‘Its free, its fun, its fantastic
‘It pays you to shop’
‘Your cashback mall’
‘shop – save – enjoy’

Summary of Logo:

• Main title: Pouring Pounds
• Tagline: Potentially ‘Great deals for every need’
• An understated, elegant logo with a creative twist. The Pouring Pounds logo should represent: style, purity, understated, fun, humour, privilege, effectiveness
• The logo should feel inviting and give users a sense of confidence and lend credibility to the site
• Can be written in upper case or all smaller case. Pouring Pounds can be one word or two words
• For the 3d human rather than just keeping that image white, it would be nice to add some colour to this. This image is used on several sections on this site for buttons.
• Adobe Photoshop vector format

Don't Wants
• The image should not be: frivolous, girly, cocky, cheap, mainstream
• It should not look messy
• Do not want .com as a prefix in the logo
• Not have references to rain – don’t want references to a pig image (ie a piggy bank type reference)
• Don’t want shopping cart image
• We want to portray the website as a smart way to shop – rather than a discount or deal-related or cheaper shopping website

Once we have chosen your logo, we shall also need some basic stylistic suggestions on simple colour changes, font colours etc for the website itself.

Thanks!

Custom package

US$441

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