We are going with the Life Ring logo, the winning logo will have creative use of the Life Ring with the text MydebtPortal, with the focus on MyDebt - then portal. The life ring should have a rope on it, the concept is that we "save" them from "drowning" in debt. We want something simple that can convey the symbolism. The text under the logo should say "Low cost debt settlement"
We give people the tools to negotiate their debt down to get out of debt quicker. We also provide tools to help them manage their income. The logo does NOT need to match the current website, we will be redesigning the website after we get the logo. It should however not clash with the console (you can create an account and see the style/look). It doesnt need to match the console exactly, but it shouldnt look strange being on that page. Our typical user is not technical, so we need to appear very friendly and simple to use. Looking like a bank, or looking "techy" will scare people away making them think its too complicated for them to understand. The primary benefits of using our service is that we provide a self-serve model so the consumer does it themselves, but we also combine all users portfolios to help negotiate with the bank (banks are more willing to negotiate with groups of accounts). So there is power in numbers.
- must be more friendly than corporate
- Very web2.0 ish colors and styles
- Works on white backgrounds in particular
- logo should clearly represent a life ring, either around it, next to it, near it, etc.
- something that looks like a bank or intimidating
- an icon representing a "portal"