Great work with quick response time. Several design ideas were submitted by Red Hawk and they were all very well done.
How Wwaldren started their logo design journey
I have conceptualized, financed, designed and operated several bars, cafe's, and coffeehouses since I was 24yrs old. I am 100% committed to opening the coolest workplace for all of the mobile workers who currently call Starbucks, Panera, the library, or your cluttered bedroom "The Office".
I feel that creating a comfortable workplace that nurtures the ability for complete strangers to connect.... be it as friends, leads, vendors, or mentors....is my mission for at least the next 10-15 years.
Tell us a bit about who you are and the people you reach
Our target audience is Mobile workers with a creative mindset. People who do not have a traditional permanent office.
The early adopters will be creative and freelance types and will be our core users. A secondary market are people who what to be surrounded by the creative "rockstar" mindset. They may be an accountant however, they would love to drive a vintage BMW motorcycle and only have hip/cool clients. That said, any of the below will be our customers as long as they are looking for an alternative place to work:
o Graphic designers
o Web programmers
o Real estate agents
o Corporate “break-out teams”
o Community groups
o Virtual assistants
o Video producers
o Medical transcribers
o Pharmaceutical reps
o Financial advisors
o PR managers
o Event planners
o Day traders
o Lecture series groups
o Small business owners
o Interior designers
o Production teams
o IT consultants
o Marketing researchers
o Traveling seminar teams
A LITTLE BACKGROUND ON THE BUSINESS:
We will have 75% of our space committed to a full service open concept workspace with 12-18 private offices and 2 conference rooms. We will have nightly "Sessions" that may be a book signing or a cool lecture on trends in digital media. 25% of our space will be a Coffee bar that serves beer and wine (perhaps cocktails). You have to be a member to use the office resources however anyone can enjoy the Coffee bar area. Check out our old website: http://www.unionworkplace.com
WHAT WE WANT FROM THE LOGO:
We may or may not use the tagline "workplace" in the logo.
I need a logo that captures our start-up bohemian vibe yet will be accessible to the mainstream market. I love logos that have multiple layers that different target markets will recognize.
Hudson is meant to reflect a nostalgic 1940's notion of a Madison avenue advertising agency, without the "literal" 1940's reference. This needs to be modern and forward thinking with a nod to the past.
It is key that people feel a familiarity with the logo and that it does not seem over produced as creative will revolt against this. However a logo mark that could be used separately is open territory. We need either the full logo or the logomark to work as an avatar in all social media forums: Linkedin, Twitter, Facebook..etc.