Logo/Corp ID for Learning and Development Agency

Experience Effect

Experience Effect (EE) is an education and training company focused on rapid and deep learning through a more natural means of learning, which is through experiences. In addition to offering its own courses EE will also manage and market other training firms whose services fit with this experiential learning model.

EE will provide deep learning experiences that will have profound effect on its customers. Our customers are looking for differences through experiences to get them to move beyond what they already know. We offer the means of discovery that will give them no option but to get a profound shift in either a part or the whole of their lives, and greater flexibility and control over the factors that affect them.

Essentially EE works a lot like an advertising agency. We develop ideas on what experiences will get the deepest change for a learning need. And just like an ad agency sometimes that is completely in-house and sometimes we will use other service providers, but the generation of ideas, the sales, the integration and alike are what we offer to clients for a more complete solution.

EE has two customers, the first is the training companies that it will promote services for, and the second is the students that it will attract to those courses. Within this student population EE has two distinct segments, which is the corporate customer and the personal interest customer. These two are very distinct segments and will need very different media to promote with. In the near future as we grow EE will look to create two separate sub-brands that will target these two areas. At present EE needs a brand that both segments will feel comfortable with and also that our service provider partners will be happy to be represented by.

We require (illustrator or eps) files as part of final deliverable.
We would like to be seen as: trusted, innovative, makes cool stuff happen, the place to go for real difference, fun but sophisticated, makes the impossible doable. One thought was using E^2 element in the logo, merely because of the EE, it also could represent energy squared.

Often in the realm of personal development there is a lot of softness and fluffy design around logos etc, with obviously two many colours and far too many references to butterflies, fairies and rainbows. This is not wanted obviously.