We want to update the logo for our brand "Smart Parts".
It needs to work well with the colour scheme of our website (http://www.smart-parts.net), grey with #E92A79.
Some of the things it can resemble: a cog, a pair of cogs, a touchpad, a laptop, letters SP.
It can also be something else completely, as long as it manages to convey some of the following notions: smart, clever, computer, laptop, part, group of parts, modern, young, web 2.0.
We will use it in following ways:
online (website header)
colour print (business cards, catalogues, invoices, etc.)
monochrome print (cardboard packaging)
products (engraving on product plastics, laptop bag zipper sliders, embroidering, etc.)
We realise that it is very challenging to combine some of these, such as website header and engraving on product plastics. With this in mind, the logo can have several representations.
For example, there can be two versions of one logo:
One of them to be suitable for the website and colour print, it must include our brand name, "Smart Parts" (can be upper and lowercase, together or separate, any font) and tagline "laptop accessories", and it can be more complicated, glossy, with gradients.
The other to be suitable for monochrome print and placement on products. It must be simple to reproduce, without our brand name, without gradients.
If there are any questions and comments about the brief please let us know, we would be happy to help.