I am a senior marketing consultant with Chief Outsiders. We outsource part-time CMOs to growth and mid-sized companies. You can check us out at http://www.chiefoutsiders.com.
The target audience is the entire construction Industry, to include both professionals (like project managers, architects and engineers) and tradesmen (like carpenters, brick layers, plumbers.)
This can be a rough and tough, generally male industry that is not typical online, but that is changing.
We are changing the name of the current website from HiringHelper.com to ConstructionConnection.com. We need a new logo and brand for the new ConstructionConnection.com website. Unfortunately I have not finalized a tagline, but would like to use "All Things Construction", in the execution.
You can checkout the current site at: http://www.hiringhelper.com. The current brand is attached in a jpg format. I would also like to use the current logo colors (Black and Yellow) in the new logo.
The reason for the name change is that the client wants to be more than a job board for the construction industry. The expanded site would become a place for the construction industry to post jobs, individuals to find jobs, companies to find other companies and supplier to help complete construction projects. The site might also include directories and other resources useful to contractors and individuals in construction. The client sees this new site, "ConstructionConnection", as becoming the worlds largest and most relevant website dedicated to the construction community, matching needs with capabilities.
The client and co-founders are passionate about the construction industry and it's people. They have over 50 years of combined construction industry experience and they want to educate, guide and help people make right choices in hiring people, companies and suppliers involved in construction.