This store is to be located within this new market: https://www.youtube.com/watch?v=uPzYWcoXLmo
This wholesale market has been around for many decades and is inhabited by our target market. That is: growers who bring their fruit and veggies to sell, and retail fruit shops who buy fruit and veggies to stock their stores. It is a highly ethnic and multi cultural market with Italian, Asian, and Arab influence. Many of our target market are older (40+) men who work tough hours (market hours: 1am to 8am) and are tough negotiators.
Ideally, our logo will communicate trust. We are a new company with experienced staff. Our goal will be to establish ourselves quickly within this market.
We are open to different stylistic ideas and colours at this point. As can be seen in the design examples, I have a preference for a meaningful image with the title. But I'm not even sure if that is possible for our company, so we are open to other ideas. I hope that someone can pleasantly surprise us.
Themes to consider: Trust, integrity, fruit and vegetable market, tradition, quality.