Etikidsworld.com - "Earth friendly products to teach our children"
I am a small business owner and mother who believes that we must teach the young generation sustainability. I have developed a simple line a products that will empower parents to teach their children from the time they are infants how to conserve, reuse, and recycle. The line of products are made from all natural or recycled materials, and carry a strong message of environmental awareness.
The target audience are parents who have young children that are still developing their views, values and perceptions of the world. These parents subscribe to the notion that the earth is under siege, and we need to take action to save it. Values drive actions, and our parents/audience want to inculcate the values in their children that will lead to earth friendly actions throughout the rest of their lives. And so we want to provide them with a line of products that support this approach to raising the next generation on the planet.
The logo should have a visual representation of the earth in all iterations. This is the one strict requirement.
Other suggestions would be to visually represent the young generation of 'kids' maybe with some kind of silhouette. Other than that its up to the designers interpretation.
On a more abstract level we would like the logo to convey some of the following key words: kid friendly, organic, eco-friendly, all natural, teaching etiquette, wholesome, earth friendly.
A couple of tag lines that can be incorporated into the logo:
- "Their world . . . our responsibility"
- "Earth friendly products to teach our children"
We will be using the logo heavily to drive the brand, so it should be iconic or at least translate well to an iconic version.