Completed contest

NEW logo: Ayf Bojy - Aren't You F**king Bored Of Jeans Yet?

bigrichie needed a new logo design and created a contest on 99designs.

A winner was selected from 150 designs submitted by 43 freelance designers.

150
entries
43
designers
1
winner

How bigrichie started their logo design journey

Summary

A new logo is required for what will become an iconic brand of men's clothing. Ayf Bojy (TM) (stands for Aren't You F**king Bored Of Jeans Yet?) is a new brand of mens designer pants which are about giving consumers, particularly men, a viable alternative to the tired pairs of jeans in their wardrobes. We require a memorable, iconic logo for the brand name which embodies our four core principals: cool, upmarket, funky, stylish. Full brief in the description area.

Company name

Ayf Bojy (www.ayfbojy.com coming soon)

What inspires you and how do you envision the design for your business?

Ever noticed how all guys ever seem to wear are jeans? 

Ayf Bojy has been created to stamp out this horribly unoriginal predicament by developing a new brand of men's designer pants.  The pants will be created in corduroy, linen, velvet and more - anything but blue cotton!  The brand will feature meticulate attention to detail and be positioned as an upmarket, designer brand of mens pants.  

A logo to honour this original brand name is required.  The logo needs to feature the words Ayf Bojy (i like to express it as two words, but its not necessarily two words), it will have the words 'Aren't you f**king bored of jeans yet?' under it, and i also want a little icon or emblem for the brand, which is to be three stripes: one green, one white, one blue.  The stripes could be eroded, or maybe they could be eroded squares?  Looking for a designers touch here. 

The logo created needs to embody the four key aesthetics for the brand: cool, upmarket, funky and stylish. 

The target market for the brand is men aged 16-35 and the brand will be priced at the mid to higher end, so please consider this when designing.  

I will give the main prize to the person i nominate the winner and a free pair of limited edition Ayf Bojy pants to the top five designers!  Really looking forward to seeing what you come up with so good luck, and thanks!

Wants

- A logo featuring the words 'Ayf Bojy'
- It needs to have the words underneath it, not adjoined to it, 'Arent You F**king Bored Of Jeans Yet?'
- It needs to have a little emblem or brand icon, which should be three stripes: one green, one white, one blue.  These should not be three plain stripes, im looking for a bit of creativity
- Cool, upmarket, funky, stylish.  
- The logo needs to match the somewhat edgy image that its name suggests,but it also needs a little calvin klein/diesel in it to match its upmarketaspirations.
- Please feel free to ask me any questions if you feel i havent explained myself properly
- Have fun!

Don't want

- Item 1...

Custom package

US$374

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